Samsung beats Xiaomi to become numero uno in the Indian smartphone market

After coming in second for two consecutive years, Samsung has finally beaten Xiaomi to become the number one smartphone brand in India, as per a Counterpoint Research report. Samsung has shown a 32% year-on-year (YoY) growth to beat Xiaomi in the smartphone market here.

The Counterpoint report says that Samsung garnered 24% market share in Q3 2020 as compared to Xiaomi’s 23%. These two brands were followed by Vivo, Realme and Oppo who bagged 17%, 16% and 8% market share respectively.

The research report opines that Samsung’s “strong performance” in Q3 2020 was because of multiple strategies the brand employed including an effective supply chain and being able to touch multiple price points thanks to a whole bunch of new launches.

The report also states that Samsung’s aggressive push online, “which was the highest-ever online contribution within its portfolio”, helped the brand regain its number one position in the market.

According to a Gadgets Now report, India’s smartphone shipments grew 9% YoY to touch 53 million units in Q3 2020. And this, as Counterpoint also adds, is the “highest-ever shipment in a quarter for the Indian smartphone market.

Following the lockdown being lifted, the pent-up demand and strong online sales lead to this growth in smartphone shipments.

Prachir Singh, senior research analyst at Counterpoint said that the Indian smartphone market is on a recovery path as the lockdown restrictions have been eased and thus the market has shown consistent growth for the last few months.

He added that September has been “a high sell-in month” as brands prepared for the festive season and pushed stocks across channels. This has brands witnessing record growth as compared to last year.

According to Shilpi Jain, another research analyst from Counterpoint, there was some anti-China sentiment at the beginning of Q3 2020, but it soon subsided when consumers started considering different parameters during their purchase, preferring to go with value-for-money and good specs rather than sentiment alone.

Follow HT Tech for the latest tech news and reviews, also keep up with us on Twitter, Facebook, and Instagram. For our latest videos, subscribe to our YouTube channel.

By Hindustan Times



  1. Pingback: Online medicatie kopen zonder recept bij het beste Benu apotheek alternatief in Amsterdam Rotterdam Utrecht Den Haag Eindhoven Groningen Tilburg Almere Breda Nijmegen Noord-Holland Zuid-Holland Noord-Brabant Limburg Zeeland Online medicatie kopen zonder r

Leave a Reply

Your email address will not be published.

fourteen − eleven =

News is information about current events. News is provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, and also on the testimony of observers and witnesses to events. It is also used as a platform to manufacture opinion for the population.

Contact Info

D 601  Riddhi Sidhi CHSL
Unnant Nagar Road 2
Kamaraj Nagar, Goreagaon West
Mumbai 400062 .

Email Id: [email protected]

West Bengal

Eastern Regional Office
Indsamachar Digital Media
Siddha Gibson 1,
Gibson Lane, 1st floor, R. No. 114,
Kolkata – 700069.
West Bengal.

Office Address

251 B-Wing,First Floor,
Orchard Corporate Park, Royal Palms,
Arey Road, Goreagon East,
Mumbai – 400065.

Download Our Mobile App

IndSamachar Android App IndSamachar IOS App
To Top
WhatsApp WhatsApp us