The Ministry of Women and Child Development has extended the special registration drive for the Pradhan Mantri Matru Vandana Yojana (PMMVY) till the 15th of this month.
The PMMVY, a door-to-door awareness-cum-enrolment campaign, led by Anganwadi and ASHA workers, aims to reach out to all eligible pregnant and lactating women and ensure their timely registration under the scheme. According to the Ministry of Women and Child Development, PMMVY provides financial assistance to support nutritious diets and improve health-seeking behaviour amongst Pregnant Women and Lactating Mothers, along with promoting positive attitudes toward the girl child.
The Ministry, in a statement, further informed that since the scheme’s inception, more than 4.05 crore beneficiaries have been paid the maternity benefit (at least one instalment) amounting to 19 thousand and 28 crore rupees through direct benefit transfer in their bank or post office accounts.
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