Direct Sales In India Grew 12% In 2022-23, Crosses Rs 21,000 Crore In Turnover: Survey

The direct selling industry in India has registered growth of more than 12 per cent, on a yearly basis, with the gross industry turnover at Rs 21,282 crore in 2022-23, according to an annual survey report released by the Indian Direct Selling Association (IDSA) on Wednesday.

Direct sales are sales that occur between a brand and the end-user without a middleman or distributor.

The survey, compiled by market research company KANTAR, reflected the overall improved performance of the industry in all the segments it deals with vis-a-vis the year 2021-22 which was partially marred by the pandemic.

The northern region continued to take the lead with 30 per cent of turnover, followed by the east with 25 per cent, West 22 per cent, South 15 per cent, and North-East 9 per cent.

Among states, Maharashtra led with 12 per cent turnover, followed by West Bengal and Uttar Pradesh with 10 per cent each, the survey highlighted.

Wellness and nutraceutical products remained the preferred segment, accounting for 73.5 per cent and cosmetics and personal care 11.3 per cent of the gross turnover. The industry has recorded an 8.3 per cent CAGR over four years, with the number of active direct sellers reaching around 86 lakhs, from 84 lakh in 2021-22, the survey revealed.


News is information about current events. News is provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, and also on the testimony of observers and witnesses to events. It is also used as a platform to manufacture opinion for the population.

Contact Info

D 601  Riddhi Sidhi CHSL
Unnant Nagar Road 2
Kamaraj Nagar, Goreagaon West
Mumbai 400062 .

Email Id: [email protected]

West Bengal

Eastern Regional Office
Indsamachar Digital Media
Siddha Gibson 1,
Gibson Lane, 1st floor, R. No. 114,
Kolkata – 700069.
West Bengal.

Office Address

251 B-Wing,First Floor,
Orchard Corporate Park, Royal Palms,
Arey Road, Goreagon East,
Mumbai – 400065.

Download Our Mobile App

IndSamachar Android App IndSamachar IOS App
To Top
WhatsApp WhatsApp us