ZEEL announces MRP for all its channel as per TRAI tariff order

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Zee Entertainment Enterprises Limited (ZEEL) has announced the maximum retail price (MRP) of all its channels under the new regime as per Regulation dated March 3, 2017. ZEEL uploaded the details on its website on Friday, August 31, 2018.

The a-la-carte of all SD & HD channels are under Rs 19 per month. The MRP of the basic bouquet for the Hindi Speaking Market (HSM) starts at Rs 45 per month for a suite of 23 channels. This includes channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee News, Zee Anmol, Big Ganga and many other channels.

ZEEL has declared multiple bouquets available to consumers across the country at different price points. Premium English channels such as Zee Café and &flix are available in a different bouquet. Each bouquet constitutes a mix of channels of different genres including General Entertainment, Movies, News, Infotainment and Music.

The network has decided to offer all its news channels along with its other channels like Zee Anmol, Big Ganga and Big Magic as part of these pay bouquets. As a result, these channels would not be available in the free-to-air (FTA) pack of private cable and DTH operators. However, these channels are likely to be available free of cost on DD Free Dish, the free-to-air digital direct-broadcast satellite television service owned and operated by the state-controlled public service broadcaster, Prasar Bharati.

On July 3, 2018, the Telecom Regulatory Authority of India (TRAI) gave a 60-day deadline to broadcasters for publication of Reference Interconnect Offer, declaration of MRP and nature of channels, in connection with its tariff order. The deadline came to an end on August 31, 2018, but broadcasters are yet to comply with the order and the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017. There was a hearing on the issue on August 27 but the Supreme Court deferred it to September 5, 2018.