YouTube has launched a new monetisation metric in YouTube Analytics that will help creators better understand how they’re earning on the platform. It will also give creators a better understanding of what’s working and what’s not working for their videos.
The new monetisation metric is called Revenue per mille (RPM) and it shows how much a creator earned per 1,000 views. It essentially compares the creator’s total revenue against their views. RPM takes into account all the revenue reported in YouTube Analytics. These include ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers. It then multiplies the total revenue by 1,000 and then divides it by total views in the same time period.
YouTube in its blog post highlights the importance of RPM as “the most holistic measurement of the overall rate at which you earn money on YouTube.” Creators can also regularly review and evaluate their RPM to get a better idea of where exactly they should improve on.
YouTube has so far offered CPM (cost per mille) which only showed the average amount of money advertisers paid for ads in their videos, and not what they actually earned. It shows revenue from ads and views that have been monetised.
However, creators should note that RPM will be lower than CPM since it calculates revenue after deducting YouTube’s share. But there won’t be any difference in the total amount of revenue. YouTube creators can start using RPM now and find out more details about how exactly they earn money on the platform.