We tend to put women on a pedestal: Ekta Kapoor

Mumbai: Soap sultana and web content creator Ekta Kapoor says that the constant talk on feminism is putting women on a pedestal and setting unrealistic expectations. Her upcoming web series “Mission Over Mars” (M-O-M), which shows an incredible journey of four women, is an attempt to bend that norm, she adds.

“Nationalism and feminism are two topics of discussion in the current time, and with that we tend to put our women on the pedestal. We constantly make parameters like if you are a ‘good girl’ you won’t be drinking, smoking, will not be on dating apps, and not be an ambitious person, and will be good at balancing personal and professional life. All these are wrong!” she said, adding: “In ‘M-O-M’, we are exploring different women who are on a common mission,” Ekta told media during the trailer launch of the show on Friday night.

“M-O-M” features Sakshi Tanwar, Mona Singh, Nidhi Singh, Palomi Ghosh, Ashish Vidyarthi and Mohan Joshi among others. The show marks a double celebration for her because her OTT platform Alt Balaji has collaborated with another homegrown OTT platform, ZEE5.

The strategy of the collaboration is to use both platforms and offer subscribers the facility to watch content of one app on the other platform. So, while ALT Balaji’s “M-O-M” will also be available on ZEE5, a new web series of the ZEE5 platform titled “Coldd Lassi Aur Chicken Masala” can be viewed on the Alt Balaji platform.

Sharing her excitement on the new business collaboration, Ekta said: “We at Balaji Telefilms have the longest relationship with ZEE, over the past 14 years on television, and we must not forget that we are living in an era of collaboration. If we really want to grow and reach out to a bigger audience, it makes sense to collaborate with the biggest brand.”



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