Royal Enfield posted a 14% sales drop in December 2018, its sharpest slowdown since June 2011
Royal Enfield’s harmonious relationship with India’s leisure biking segment is witnessing the seven-year itch. The Eicher Motors-controlled brand has clocked its worst monthly sales performance since June 2011. And the reason is clear — the comeback of Jawa motorcycles.
Royal Enfield reported a drop of 14 percent in December 2018 in domestic sales, the sharpest drop since June 2011 when the leisure bike brand posted 31 percent drop in domestic volumes. Sales for Royal Enfield stood at 56,026 units in December against 65,367 units clocked in the year-ago period.