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National Handloom Day: All you need to know

On the occasion of National Handloom Day, textiles minister Smriti Irani pitched for ‘Aatma Nirbhar Bharat’ (self-reliant India) and urged to support handmade items.
“Our ancestors fought for ‘Swaraj’, let us contribute towards Aatma Nirbhar Bharat’ & support #Vocal4Handmade,” she tweeted on Friday.

Here are the key things to know about National Handloom Day:

* August 7 was chosen as the National Handloom Day to commemorate the ‘Swadeshi’ Movement which was launched on the same date in 1905. The objective is to generate awareness about handloom industry amongst public at large and its contribution to the socio-economic development.
* The handloom sector is a symbol of India’s glorious cultural heritage and an important source of livelihood in the country. The sector is key to women empowerment as over 70 per cent of handloom weavers and allied workers are women.
* The Centre is providing online marketing opportunities to weavers and handloom producers in the face of the unprecedented Covid-19 pandemic, and inability to hold conventional marketing events such as exhibitions and melas.
* The Handloom Export Promotion Council is organizing a virtual fair. The fair will connect more than 150 participants from different regions of the country showcasing their products with unique designs and skills.
* The Indian Textile Sourcing Fair will be open on 7, 10 and 11 August. Exquisite Patolas, Paithanis, Ikats, Kandangis, Maheshwaris, Venkatagiris and numerous other GI tagged products will be on display for the International buying community to source their products directly from the masters themselves.
* A handloom portal will be launched along with a social media campaign to instil pride in the weaving community, the textiles ministry said.
* A mobile application and backend website for the Handloom Mark Scheme will also be launched on the occasion.
(With PTI inputs)

Source: TOI

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