Tech

Indians spending 70 minutes daily on OTT streaming: Eros Now-KPMG report

An over-the-top (OTT) viewer in India is spending approximately 70 minutes a day on video streaming platforms, with a consumption frequency of 12.5 times a week, a new report said.

Viewers are accessing more than 2.5 platforms at a given time and movies are their preferred choice on smart TV and larger screens, said the Eros Now-KPMG report.

“Almost 96 per cent of the viewers preferred Eros Now on large screen compared to 92 per cent for Netflix and 89 per cent for Hotstar. Thirty per cent of the respondents prefer watching movies on OTT platforms,” the findings showed.

In India, the Internet video traffic is projected to reach 13.5 Exabytes (EB) per month by 2022 — up from 1.5 EB a month in 2017 — with video contributing 77 per cent of all Internet traffic by 2022. There are currently more than 30 Video on Demand (VoD) platforms in India and players have committed further investments to build libraries of diverse original content.

Hotstar earmarked Rs 120 crore in early 2019 to make special shows in seven different languages for the Indian market while Eros Now is investing $50 million to create 100 new original shows for its platform.

Zee5 intends to release 72 new originals in six languages over a period of time till March 2020. Original content is fast emerging as an important category, said the report, with close to 10 per cent respondents alluding to preference for the same.

“As data and digital infrastructure has become exceedingly accessible even in small cities of India, the market for OTT has widened enormously,” said Rishika Lulla Singh, Chief Executive Officer, Eros Digital.

Freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms as 87 per cent of the respondents said they install an app considering the quality of content.

“Thirty per cent of the respondents prefer watching content in languages other than Hindi and English. The preference for content consumption is significant in the native languages across large parts of the country, with South India observed to be the most loyal to their native tongue,” the report mentioned.

While 87 per cent of the respondents consume content on their mobile phones, nearly 28 per cent of the respondents said they watch content during the traditional office hours.

33 Comments

33 Comments

  1. Pingback: Medium Mireille

  2. Pingback: 메이저바카라

  3. Pingback: garage floor epoxy coating

  4. Pingback: How To Use Wealthy Affiliate 2020

  5. Pingback: knockoff cheap watches for men

  6. Pingback: Epilepsy and CBD

  7. Pingback: Tattoo Supplies

  8. Pingback: S&W Guns for Sale

  9. Pingback: DevOps

  10. Pingback: DevSecOps

  11. Pingback: Villas in Hyderabad for Sale

  12. Pingback: cvv shops

  13. Pingback: 사이즈19

  14. Pingback: over at this website

  15. Pingback: escorte France

  16. Pingback: nova88

  17. Pingback: สล็อต pg เว็บตรง

  18. Pingback: Ammunition for sale

  19. Pingback: sbobet

  20. Pingback: Site internet pour plus d'informations

  21. Pingback: Dividend

  22. Pingback: blotter acid for sale Texas

  23. Pingback: click here

  24. Pingback: visit this site

  25. Pingback: ufa

  26. Pingback: what do turkey tail mushroom capsules do

  27. Pingback: 코인

  28. Pingback: KIU

  29. Pingback: https://linklock.titanhq.com/analyse?url=https://casino-spin.de/

  30. Pingback: More Info

  31. Pingback: helpful site

Leave a Reply

Your email address will not be published.

18 − five =

News is information about current events. News is provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, and also on the testimony of observers and witnesses to events. It is also used as a platform to manufacture opinion for the population.

Contact Info

Address:
D 601  Riddhi Sidhi CHSL
Unnant Nagar Road 2
Kamaraj Nagar, Goreagaon West
Mumbai 400062 .

Email Id: [email protected]

West Bengal

Eastern Regional Office
Indsamachar Digital Media
Siddha Gibson 1,
Gibson Lane, 1st floor, R. No. 114,
Kolkata – 700069.
West Bengal.

Office Address

251 B-Wing,First Floor,
Orchard Corporate Park, Royal Palms,
Arey Road, Goreagon East,
Mumbai – 400065.

Download Our Mobile App

IndSamachar Android App IndSamachar IOS App
To Top
WhatsApp WhatsApp us