India and Brazil to partner in artistic & journalistic content sharing; to promote people-to-people ties

Addressing a virtual meeting held on 31st March 2021 representatives from India and Brazil interacted on expanding cooperation and bolstering partnership in key areas of artistic & journalistic content sharing and technological expertise.

Prasar Bharati’s Chief Executive Officer (CEO) & Asia-Pacific Broadcasting Union’s (ABU) Vice-president Shashi Shekhar Vempati, the Minister of Communications of Brazilian Government, Fábio Faria, EBC Director President Glen Valente, and Indian Ambassador to Brazil Suresh Reddy were present at the meeting to discuss ways of promoting people-to-people ties between Brazil and India.

India- Brazil novel partnership to bolster ties:

This move will play a pivotal role in further strengthening ties between India and Brazil and will open new doors for partnership in journalistic and artistic works sharing.

Prasar Bharati CEO Shashi Shekhar Vempati said “Prasar Bharati looks forward to deeper exchange and collaboration with EBC Brazil.”

A friendship inked in History:

Brazilian President Jair Messias Bolsonaro was India’s Chief guest for the 71st Republic Day last year. In his visit to India as the 3rd President to visit India as a chief guest for the Republic Day Parade, India and Brazil signed the Action Plan to deepen the strategic partnership and inked 15 agreements and a Memorandum of Understanding (MOU).

During the visit, PM Narendra Modi termed Brazil as an important partner in India’s economic transformation.
Agreements were signed in sectors like Oil & Gas, cultural- exchange programs, women & child development, health & medicine, geology & mineral resources, and animal husbandry & dairying. Thus, Brazil has been a great friend and an imminent partner in India’s economic transformation and still continues to be so, with the inking of fresh bilateral ties every now and then.

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