Secretary I&B, Amit Khare has emphasized the need to highlight thematic, citizen-centric and participatory approaches for effective government communication.
He was addressing the Second Annual Conference of Indian Information service officers in New Delhi today.
CEO Prasar Bharati Shashi Shekhar Vempati said, the need of the hour is to emphasize on leveraging the strength of digital technology for better outreach.
Senior officials from the Ministry attended the conference.
The day-long meeting was organized by the Ministry of Information & Broadcasting.
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