Google has hired more than a dozen microchip engineers in Bengaluru, India.

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Google aims to create more powerful, efficient devices by customizing key components that traditionally came from firms such as Intel.

Alphabet Inc’s Google has hired more than a dozen microchip engineers in Bengaluru, India, in recent months and plans to rapidly add more.

Jim McGregor, who follows the semiconductor industry for Tirias Research, said since most traditional chipmakers long have had large presences in Bengaluru, it made sense for the industry’s new players to start following to find experts.

“Everyone tries to keep things close to home when starting out, but when you reach a certain level of success you have to expand out,” McGregor said.

Since 2014, Google has designed computer server chips for its data centers and an image processing chip for its Pixel smartphones. Its aim is to create more powerful and efficient devices by customizing key components that traditionally came from firms such as Intel Corp.

Google had 13 job postings for roles related to chips in Bengaluru, according to a recent check of the company’s careers website.

Google sells smart speakers, routers and home security devices that all could benefit from chips that analyze voice commands and videos better and faster.

Microsoft and Facebook so far have concentrated chip-related hiring in the United States, according to current job postings. Amazon has an overseas presence in Tel Aviv.