A state would display best of its culture and heritage if it wants to promote its tourism to tempt tourists to visit the state.
India has always been a cow worshipping nation. The reason is more scientific than religious, as cows have been backbones of Indian families since the beginning of human civilisation. Agriculture in India in those days could not have succeeded without cow. There was no industrial revolution, no artificial fertilisers, no chemical pesticides and insecticides. The entire Indian agriculture was based on nature’s best fertiliser—Cow Dung, and nature’s best pesticides—Cow Urine along with neem based solution. It goes without saying motherless newborn survives on cow’s milk. Slaughtering a cow amounted to killing one’s life giver.
On Makar Sankranti, farmers in India pay gratitude to nature for their successful harvest, and revere cows, oxen and cattle for their contribution to mankind’s easy existence and culture. In southern India Tamil Nadu celebrates Jallikattu, Karnataka enjoys Kambala races, Andhra and Telangana worship cows in Gangireddula Melam.
When the air is filled with festivities, farmers are thanking nature, and decorating their cattle with colourful accessories to pay gratitude, why would Kerala promote its tourism with TENDER CHUNKS OF BEEF? Which part of India or even the world celebrate Makar Sankranti or Pongal with beef? Is Kerala tourism conveying whole India a message—IF YOU WORSHIP COW, WE WOULD EAT YOU? Forget about cruelty to animals, self proclaimed liberal Kerala forgot carbon footprints cow or buffalo slaughtering generates.
Dear Kerala Tourism officials, the way you are promoting Kerala gives impression of you being alien to the state. Take a car and start a road trip of God’s own country to find ancient temples with glorious history, where you can experience divinity. Kindly educate yourself to tell the world how Kerala is rich with its ancient heritage.
Dear Kerala Tourism, if this advertisement is essence of Kerala, you have painted whole Kerala with blood, gore and repelling animal cruelty. Is the BEEF PLATE displaying the highest literacy rate Kerala is proud of?