Apple really wants to make ‘Slofie’ a thing

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Apple has applied for a US trademark on ‘Slofie’, potentially giving the company control over the word’s usage.

“Slofie is the term for selfies recorded in slow-motion at 120fps. The iPhone maker does define slofie as “downloadable computer software for use in capturing and recording video.”

The trademark is likely meant to stop other companies from branding their own camera features with the slofie terminology, as the feature is currently exclusive to the iPhone 11, The Verge reported on Wednesday.

The application cost $400.

Not a day has gone by since the keynote where we don’t laugh at Phil and the rest of the marketing team for thinking ‘slofie’ would catch on.

Apple recently launched 3 iPhone 11 models, two of them with a triple rear camera setup, housing stunning specifications to make you a near-perfect photographer.

The three smartphones, upgrades over the last year’s iPhone XR, iPhone XS, and iPhone XS Max, will ship with the iOS 13, the latest mobile operating system from Apple.