Alexa app gets Hindi support for Android and iOS, gets over 60 new features

Alexa app gets Hindi support for Android and iOS devices

As Alexa in Hindi turned one today (Friday), the smart assistant is now available on Android and Apple devices, Amazon announced. Alexa in Hindi would now be available for millions of smartphone users in India and starting today, users can interact with Alexa in Hindi on their Android or iOS devices using the Alexa app. Amazon has also added more than 60 new features since launching Hindi support for Alexa in September 2019.

In a bid to make Alexa in Hindi more useful for customers, Amazon has made improvements including, asking Alexa to whisper, adjust how fast or slow she speaks, and new experiences such as asking Alexa for health-related information powered by, mimic Bollywood dialogues by the name of actors/ actresses, and so on.

“India’s unique cultural and linguistic diversity has always inspired us to make Alexa more local and relevant for users in the country. Introducing Hindi made Alexa accessible to hundreds of millions of native Hindi speakers. We have made several improvements in Natural Language Understanding. For example, Alexa was not able to understand words like ‘dhai’ and ‘tham jaa’ in the beginning, but now, she does.  Similarly, we will continue to make Alexa interactions in Hindi even more seamless and conversational. It is still Day 1,” Puneesh Kumar, Country Leader for Alexa, Amazon India, said in a statement.

According to Amazon, Alexa can now understand 50 different ways to play a particular song in Hindi. The Alexa Speech Science team has used the latest advances in deep neural networks, multi-dialect training, and semi-supervised learning to reduce Automatic Speech Recognition (ASR) errors by more than 40 per cent since the launch of Hindi last year. 

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