Business

Tata Safari launched at starting price of Rs 14.69 lakh

With the Indian passenger vehicles market moving further towards the SUV segment, homegrown auto major Tata Motors is gearing up to cast a wider net in the segment targeting first time buyers to premium-end customers while driving strength from its synergies with JLR, according to a top company official.

The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh and Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which “has played a leading role in shaping the Indian SUV market”.

The new Safari is based on the D8 platform from Land Rover which allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future. The company’s Harrier SUV is also based on the same D8 platform.

The new Safari comes with six and seven seat options and is powered by a 2-litre diesel engine which generates 170 PS of power. The model comes with six-speed manual and automatic transmission options and various features like panoramic sunroof, reclining second row seats, ambient mood lighting, rear AC vents, multi drive modes among others.

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