Khadi and Village Industries Commission (KVIC) has recently secured trademark registrations in three countries namely Bhutan, UAE and Mexico which is a big stride towards protecting the identity of brand Khadi globally. Apart from these countries, KVIC’s trademark applications are pending in 40 countries across the world that include the USA, Qatar, Sri Lanka, Japan, Italy, Australia, New Zealand, Singapore, Brazil and others. So far KVIC was having Trademark registrations for the word mark KHADI in 6 countries namely Germany, UK, Australia, Russia, China and EU where trademark registrations were granted in certain classes. However, with recent trademark registrations in Bhutan, UAE and Mexico, the number of such countries has gone up to nine. In these countries, KVIC has got registrations in various classes that pertains to Khadi fabric, Khadi readymade garments and village industry products like Khadi soaps, Khadi cosmetics, Khadi incense sticks among others.
KVIC Chairman Vinai Kumar Saxena said these trademark registrations will prevent any misuse of the brand name Khadi globally. He said in recent years, Khadi’s popularity has seen a massive growth in India and abroad due to Prime Minister Narendra Modi’s appeal to adopt Khadi. It has, therefore, become very important for KVIC to protect the identity of Khadi and safeguard the interest of consumers and lakhs of Khadi artisans who are manufacturing genuine Khadi products.
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