Innovation and quality at the heart of everything: HONOR

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Valuing personalized experiences and consumers feedback, HONOR has always strived to be a notch above others in delivering best in quality products. Ever since its inception, HONOR has been a one stop solution in providing excellent quality, cutting-edge technology, industry-first innovations in its smartphones and best-in-class after-sales services. The belief in ‘better’ has yielded excellent records for HONOR- making it the most loved brand in the country, when it comes to providing great quality products.

The global expertise in design and aesthetics has further helped HONOR to redefine its products based on the needs of millennials.

With consumer first philosophy, HONOR has always kept its ears to the ground and made meaningful innovations – be it in Quality or Technology. This coupled with strong R&D capabilities, HONOR has been successful in enhancing the overall customer experience. A dedicated production management team studies the needs of different markets and helps the brand deliver as per the unique needs of different markets. Despite being a global brand, HONOR has specific strategies in place to cater to the diversified consumer base in different local markets especially in India.

Consumer first approach is what defines HONOR

Understanding the needs of consumers can become a daunting task, but ignoring a constructive feedback can keep a brand from producing great results. The millennials are looking for more than just a mid-range smartphone with decent functionalities and HONOR goes beyond the conventional approach to deliver on these consumer expectations. According to 91Mobiles, consumer Insights report, HONOR stood out as the brand with least service issues with just 12.6% users reporting to have visited a service center to get problems fixed.

HONOR strongly believes that customer loyalty and consumer insights are two qualities that can impressively help the brand reach new heights. The current buying trends should be considered before stepping up the technology. If the consumer is looking for better products, then the brand should focus on furthering its horizons than launching just another variant in a particular price segment. HONOR looks into all these factors without compromising on the quality of its products.

Innovation is at the heart of HONOR

According to IDC, the global smartphone market recorded a 3.1% year-over-year decline in shipments in the first three quarters of 2018, but HONOR bucked that trend and achieved a 27.1% increase. In addition to this, HONOR achieved a year-on-year (YoY) increase of over 170% in international sales in 2018. HONOR ranked No.2 in global online sales volume with a 29.4% YoY increase in 2018. HONOR was ranked No.1 Globally in the mid & high-end online channel market in Q1-Q3 2018.

The brand since day one has maintained exemplary quality standards. On receiving its supplies, HONOR runs through each and every component of the device and a single defect leads to circulation of the entire lot back to the manufacturing process. The standard approach helps the brand meet high quality standards.

HONOR invests close to 15% of the total sales revenue generated in R&D alongside strong technical expertise in the group of 16 global R&D centers and 36 joint venture R&D centers. The brand’s global investment has gone up to USD 71.5 billion in the recent decade with USD 14.8 billion invested in 2018. HONOR’s R&D department comprises of a total of 79000 employees, globally.

HONOR products are designed keeping in mind the global competence that emerges from some of the best technologies in the world- designs from Paris, camera and optics input from Japan and manufacturing processes from Germany etc. HONOR View 20 is a classic example of HONOR’s competence in innovation. With this flagship device, HONOR introduced eight world-first technologies – 48MP AI Camera, All-View Display (World’s first in-screen front camera design) Kirin 980 AI chipset with Dual NPU manufactured by 7nm process, A76-cortex based CPU, Mali-G76 GPU, 1.4Gbps cat21 Modem and SoC Supporting 2133MHz LPDDR4X RAM.

Besides these eight world-first technologies, another highlight of HONOR View 20 is the punch-hole camera. The technology behind HONOR’s punch hole is much more complicated than its rivals; instead of drilling a hole that penetrates through all layers of the screen as most smartphone players do, HONOR retains a few layers by adopting a special technique called pixel transition technology, an extremely complex 18-layer technology stack. Why go through all this trouble? Because it effectively reduces impact on the display structure to improve durability whilst cutting down the interference of light from the display to improve overall display quality.

It would be a delight to see what the upcoming HONOR 20 series smartphones from HONOR has to offer, the new stunning dynamic holographic glass back design and an impressive 111 DxOMark rating of HONOR 20Pro clearly indicates the camera prowess this series has to offer.

HONOR values its relationship with the young

Study shows that on an average, a millennial spends at least six hours on their smartphone and hence, integrating useful features for the young generation is a healthy choice. Taking this into consideration, HONOR in the most recent years has found amazing ways to connect with the Indian youth. With 120 Million Registered Fans, 6.3 Million Facebook Fans and 21 Clubs all around the world, HONOR continues to exemplify the innovative excellence. The brand aims to bring new updates on technology, design and performance and every new upgrade is as intriguing and unique as the one before.

Mr. George Zhao, the Global President of HONOR believes that HONOR in India is going to be the next big thing, and a combination of different global technologies and excellent quality standards is already paving the way to become the number one smartphone quality brand in the country.