If you are a business owner, or a marketing Professional, there are some important questions at the top of your mind as you carry out your daily work. – how should we be marketing right now? SHOULD we even be marketing right now?
YES. You should be continuing your marketing activities right now. The financial impact that leads to loss of revenue or businesses shutting down could have far beyond the actual health crisis. So, you need to ensure that consumers who CAN continue to buy do, and that those who don’t still we you build a relationship with your brand through this crisis time.
Sharing some key tips on how to reach customers in this time and how to keep up the momentum.
Reassuring Customers– Calm & Positive Communication to your Customers about how your Company is responding to this COVID Crisis.
Online Presence – To keep going, move your brand Online to Stay Connected to your Customers & offering unified customer experience in your website. Also rework on your current content marketing and keyword strategy.
Relationship building – Re-focus on Strengthening your Customer relationship by regular communications & updates. They want a relationship with the companies with whom they do business and to go beyond the transaction to a more Human -Human engaging.
Empathy based Communications– In this current climate, marketers need to ensure they are using empathy in their marketing communications. Without that, messaging is seen as “taking advantage of the Crisis situation”,
Agile Pricing Model – Implementing strategic agile pricing model, which is the most effective way to quickly improve margins. Offering products or services in the real-time at the most gainful price is imperative for short-term profitability during this Crisis.
Engagement Strategies– Reflect on your creativity, authenticity & core firm values during this crisis & then refocus your customer engagement strategies. This will lead to new relevant ways, to engage your customers & employees in these uncertain COVID times.
No- Hard Selling – During this time, step back from the hard-selling marketing Strategies and broadcast messaging that reaffirms your commitment to be there over the long term.
Help your Customers beyond business– Do the research on their behalf for any COVID related information like Government stimulus or tax credits and help them to understand exactly how that will benefit or affect them.
In this challenging COVID times, communicating brand identity and values remains important. Reassure your customers that you are still available and interested in their business throughout 2020.
Entrepreneur, Co-Founder & CEO
Expert Solution Technologies Canada Inc.
Bio -Manickavel Muthusamy is the CEO & Co-Founder of Expert Solution Technologies Canada Inc.
An Entrepreneur with in-depth understanding of Sales & Marketing of IT Services, Outsourcing and Global Delivery, worked with leading MNCs in multiple geographies including India, Canada and USA in his career spanning over 22 years. Currently owning a software firm in Canada helping Small & Medium Size business with a wide range of accounting technology solutions & services