E-commerce giant Amazon scores high, being the most attractive employer brand followed by Microsoft India

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Scoring high on the financial health, utilisation of latest technologies and a strong reputation, e-commerce giant Amazon India has set itself as the most attractive employer brand in the country followed by Microsoft India and Sony India.

According to the Randstad Employer Brand Research (REBR) 2019, that has covered 75 per cent of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide, others in the top 10 most attractive employer brands in India include Mercedes-Benz, IBM, Larsen & Toubro, Nestle, Infosys, Samsung and Dell, in an ascending order of significance.

The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security. “Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organisations that can support their aspirations of realising a meaningful career,” said Paul Dupuis, MD and CEO Randstad India.

The survey further noted that a vast majority, measuring 55 per cent of Indians prefer to work for a large multi-national corporation, while a negligible 9 per cent preferred start-ups. The preference for multi-national companies can be strongly attributed to job security, financial health and career progression opportunities that these organisations are able to offer their employees.

The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and Telecom, Retail, FMCG and E-commerce, followed by Automotive and BFSI.