Village Commission’s (KVIC) foray into the online marketing segment has found public Testimony to this is the gross turnover of over Rs 1.12 crore in just 8 months of the launch of Khadi’s e-portal Khadi and Industry tremendous patronage. www.khadiindia.gov.in.
Launched on 7th July 2020, Khadi e- portal has delivered orders to over 10,000 customers out of the 65,000 people who visited the e-portal till date. KVIC has also delivered more than 1 lakh articles/commodities to these customers. During this period, the average online purchase has been recorded at Rs 11,000 per customer which is an indication of Khadi’s ever- growing popularity and the diversity of its product range to suit all segments of buyers.
A number of unique products like Khadi fabric footwear, innovative KhadiPrakritik Paint from cow dung and the just-revived Heritage Monpa Handmade Paper are also being sold online.
The product range is priced from Rs 50 to Rs 5000, keeping in view the choice and affordability of all sections of buyers. KVIC has received online orders from all 31 states and union territories that include the far-flung Andaman and Nicobar Islands, Arunachal Pradesh, Kerala, Himachal Pradesh and Jammu & Kashmir among others.
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