The iconic Indian superhero – Chacha Chaudhary has been declared as the mascot of the Namami Gange Programme.
The decision was taken during the 37th Executive Committee meeting of the National Mission for Clean Ganga, NMCG.
As a step towards this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos.
The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers.
The total estimated budget for the project is two crore 26 lakh rupees.
National Mission for Clean Ganga has been focusing on youth as part of its outreach and public communications efforts as they are the impellers of change.
Speaking on the occasion, Director General of NMCG, Rajiv Ranjan Mishra said that initially, the comics will be launched in Hindi, English and Bengali.
He said, NMCG has always been into community engagement with special focus on youth and children. He said, this association will be one more step towards it.
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