Central Consumer Protection Authority has issued notice to Amazon for sale of sweets under the misleading name of ‘Shri Ram Mandir Ayodhya Prasad.’ CCPA has sought response from Amazon within seven days from issuance of notice, failing which necessary action may be initiated against them under the provisions of the Consumer Protection Act, 2019. The action has been initiated based on a representation made by Confederation of All India Traders alleging that Amazon is engaging in deceptive trade practices involving sale of sweets under the guise of ‘Shri Ram Mandir Ayodhya Prasad’. Consumer Affairs, Food and Public Distribution Ministry said that enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. It said, such practices falsely influence consumers to make purchase decisions they might not have otherwise taken if the accurate attributes of the product were mentioned.
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