Mumbai: The India Chapter of the International Advertising Association (IAA) launched its collector’s item on the print titled ‘The Gutenberg Galaxy’ on 19th September, Mumbai, powered by The Free Press Journal. Abhishek Karnani, Director, Free Press Journal Group, said, “‘The Gutenberg Galaxy’ is a celebration of print consists of 24 case studies and 14 thought-provoking articles. Print compels you to read, think and then reflect”.
I Venkat, Director, Eenadu, and Past Chairman of Audit Bureau of Circulations spoke on how the print is growing (with language editions contributing more), triggers of print growth and how print will continue to grow. ABC has introduced the variant copies audit. He mentioned that the average time spent on dailies is three hours per week across urban and rural and will continue to rise due to a rise in education, a rise in nuclear family and competitive pricing.
An interesting panel discussion on Print is Relevant was moderated by RN Bhaskar, Consulting Editor, Free Press Journal. The panelists were Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network; Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot Dentsu and Ajay Kakkar, CMO, Aditya Birla Capital.
Ashish Bhasin emphasises, “Print is here to grow. This 20,000 crore industry cannot be ignored. Gimmicks should not take over innovations. Fundamental innovation is important. We believe in the written word. All medium will do well”.
Santosh Padhi, CCO, Taproot Dentsu, highlighted “Creative industry must give the medium the push it deserves. It is the job of the brand to ensure the ad is read. It is a challenge. We need to bring in storytelling in this medium. If we decide we can bring back the glory of this medium”.
Ajay Kakkar, CMO, Aditya Birla Capital made a point “Print touches all the five senses. The touch of print, the feel of print, the smell of print is intoxicating. It allows sharp targeting, immediacy, shelf life, strategy, and more. Long live the print.”
Pingback: 토토 먹튀검증사이트
Pingback: resources
Pingback: https://www.pinterest.com/ketquaxosotv/
Pingback: teacup english bulldog for sale near me
Pingback: painting with diamonds
Pingback: hotels near Minneapolis Airport
Pingback: Fake ids
Pingback: lo de
Pingback: http://95.111.232.181/
Pingback: huong dan dang ky 12bet
Pingback: w88
Pingback: bitcoin era
Pingback: clean-it-solutions.com
Pingback: 안전공원
Pingback: Azure Devops
Pingback: 토토커넥트
Pingback: Christian Louboutin Sex Apricot Sheepskin Sandal replica
Pingback: Can You Buy Guns Online
Pingback: Cowon Q5W manuals
Pingback: test tool automation
Pingback: design your own cornhole
Pingback: 안전놀이터
Pingback: cheap christian louboutin sale replica
Pingback: replikapl.pl
Pingback: rolex imitacion
Pingback: cvv2 shop online
Pingback: Alrasheed University College |rasheed|alrasheed college
Pingback: sekabet giris
Pingback: rolex daytona replica for sale
Pingback: rolex yacht master 169623 automatique unisexe baton bleu cadran 40mm
Pingback: web
Pingback: 강남셔츠
Pingback: usa dumps shop
Pingback: Panneaux photovoltaïques Bruxelles - ONLINE CREDITPanneaux solaires Bruxelles - ONLINE CREDIT
Pingback: prodentim reviews